Thursday, October 28, 2010

moleskine rush

             Moleskine,as we all know, is an italian notebook publisher. The company’s masterstroke was creating the link between the notebooks and icons such as Picasso, Van Gogh, and Hemingway, who used similar-looking ones long before the brand existed.
           It offered you the illusion that the only thing separating your doodles from Kandinsky’s is nicer paper stock. Even though Moleskine’s connection with Hemingway and the like is mostly a founding myth, the company has allied itself with an impressive crop of contemporary creative types. Artists, designers, writers, and architects from Maira Kalman to Dave Eggers have readily put their own Moleskines on display as part of the company’s traveling Detour exhibitions.         
        The company’s V.P., Maria Sebregondi, had the idea of turning the anonymous black notebooks she saw in Paris as a student in the early 1980s into a product. “At the moment you go to a Moleskine notebook, you connect yourself with a long tradition, with a rich history, with a contemporary creativity, with beautiful projects related with the arts, culture,” she says. 
“And you’re part of a community, a bigger creative club worldwide.”

toord boontje

paula scher

aldo cibic

kaori yamaya

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